Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive clay targeting on mammoth 4K screens. What a blast!

Hand-inc provided the creative for a launch campaign for the new Clays Moorgate bar. A campaign that was as crafted as a Clays’ cocktail and as fun as a Clays’ night!

The campaign was inspired by the unique Clays shooting experience; a modern, accessible and insanely fun alternative to the traditional Clay shooting we all know. We took traditional shooting imagery and reimagined them just like a Clays night.